Case Study
First we released the “documentary”
Then we “re-released” a bunch of stuff from Clash’s past.
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From the 80s
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The 90s
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The 2000s
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Then Supercell made it official lore.
🏆 recognition 🏆
Cannes Lions - Titanium Shortlist
Cannes Lions - Grand Prix (Entertainment)
Cannes Lions - Grand Prix (Gaming)
One Show Best of Discipline (Gaming)
One Show Gold (Branded Entertainment - Games / Gaming)
One Show Gold (Gaming - Community Building)
One Show Gold (Gaming - Game Marketing)
One Show Gold (Interactive & Mobile Craft - Visual Craft - Art Direction)
One Show Silver (Integrated - Craft - Art Direction)
One Show Silver (Interactive, Online & Mobile - Online-only Video - Single)
One Show Bronze (Integrated - Integrated Campaign)
One Show Bronze (Direct Marketing - Integrated Campaign)
One Show Shortlist (Branded Entertainment - Long Form Video - Single)
D&AD Graphite Pencil (Digital - Integrated)
D&AD Graphite Pencil (Entertainment - Scripted Long Form)
Webby Awards Winner (Best Documentary)
Webby Awards Nominee (Best Writing)
Webby Awards Nominee (Best Branded Content - Media & Entertainment)
Grand Clio (Film)
Gold Clio (Digital/Mobile - Multi-Platform/Cross Channel Storytelling or Experience)
Gold Clio (Film - 5 Minutes and Over)
Silver Clio (Direct - Gaming)
Gold Andy Award (Idea)
Gold Andy Award (Craft)
Shorty Awards - Bronze (Art Direction)
Shorty Awards - Audience Honor (Art Direction - Gaming)
Fast Company’s #5 Best Ad of the Year
creative team
Art Directors: Katie Willis / Nick Howard / Liam McKay
Copywriters: Ryan Snyder / Nick Stoner / Will Curtis
Creative Directors: Lawrence Melilli and Darcie Burrell
Design Director: Mike Weis
Agency: Wieden + Kennedy